Polo Ralph Lauren uses real people as models in a campaign for Polo Jeans Co. Ads, from Carlson & Partners, New York, run in fashion and lifestyle magazines. Photography by Bruce Weber. Art director: Maia James Muller. Copywriter: Larry Vine.
To promote Tylenol's sponsorship of the New York City Marathon, Publicis Groupe's Saatchi & Satchi, New York, hired runners to trot in treadmills on a billboard above Times Square. Creative directors: Eric Silver, Lee St. James, Muffy Clarkson.