Hewlett-Packard, introducing more than 100 consumer products this holiday season in a 24-page magazine insert, shows consumers how to get more from photography. The agency is Omnicom Group's Goodby, Silverstein & Partners, San Francisco. Creative directors: Steve Simpson, Steve Luker and Keith Anderson. Art directors: Keith Anderson, Shelby Carr. Copywriters: Steve Simpson, Mike McCommon.
Mini Cooper maintains its unique marketing approach with these cool drawings of the car for magazine ads, outdoor and trading cards. Crispin Porter & Bogusky, Miami, handles the BMW of North America unit. Art directors: Ronny Northrop and Kat Morris. Copywriters: Steve O'Connell and Michelle Hirschberg. Illustrator: Adam Cruz of House Industries.