Volkswagen of America launches its new Phaeton model with a guest appearance by the Beetle. Ads from Havas' Arnold Worldwide, Boston, tie the 54-year-old bug to the new luxury car. Art directors: Alan Pafenbach and Steve Yaffe. Copywriters: Dave Weist and Alex Russell.
Audi of America celebrates its motorsports tradition and its RS 6 in this retro-looking execution from Havas' McKinney & Silver, Raleigh, N.C. The work, illustrated by Dan Cosgrove, is being used as a print ad and sold as a limited-edition poster on audiusa.com. Art director: Keith Greenstein. Copywriter: Jon Wagner.
The New Jersey Devils mine the bragging rights for their 2003 Stanley Cup victory in new print ads, from Omnicom Group's BBDO, New York. Art directors, copywriters: Frank Anselmo and Jayson Atienza.