×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Work 4.12.04

Published on .

New York Mayor Michael Bloomberg (l.) led the party to mark

Times Square's centennial last week. Since the name changed from Long Acre Square to Times Square, afterThe New York Times, marketers from Pepsodent to porn star Jenna Jameson have bought space there. Displays like Winston cigarettes that emitted smoke helped increase the zone's stature-and notoriety-as the pre-eminent placement for an outdoor ad.

Most Popular
In this article: