More evocative of ads for perfume than laundry products, a campaign from Lowe, New York, features the Snuggle bear mixing it up with a model to introduce the fabric softener's "Botanical Bliss" scent. Art director: Shawn Kelly. Copywriter: Adam Fels. Photographer: Troy House.
W HOTELS launched provocative ads, including two aimed at the gay community, to encourage weekend getaways. The ads were produced by G WHIZ, New York. Creative director: Karen Whittey. Art director: Becky Bender. Copywriter: Scarlett Ahmed. Photographer: James Merrell.