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Work

Tim Hortons: `True stories'

Published on .

The latest spot in this 12-year-old "True Stories" campaign ties three generations with a Canadian tradition: enjoying coffee from Canada's leading fast-food chain Tim Hortons at the local rink, while watching kids play hockey. It also conveys the feeling of "belonging" as a new Canadian. The spot by WPP Group's Enterprise Advertising, Toronto, introduces the tagline "Every cup tells a story."
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