To begin exploring the creative landscape in BA, I wanted to show you a campaign from the agency Kepel y Mata.
This campaign is from October 2007, but I think it will give you a glimpse of what's going on in the country and in its people's minds.
After all, creativity always expresses in some way or the other the social, cultural and economic mood of its environment, anthropologists say.
So, in October 2007 Argentina was facing its presidential election, the second after the crisis of 2001 (that ousted five presidents in one week and nearly drove the country into civil war).
Amazingly enough—but remember, this is Latin America, with all its chaos and beauty, so everything is possible—six years later the president's approval rating was nearly 60%; the economic crisis was over and the country grows at about 7% yearly; a consumption boom is on.
And of course, people's interest in politics, that was seen at nearly 100% levels during the crisis, was again turning into apathy; a sort of laissez-faire with citizens more interested in choosing their vacation destination than the presidential candidates' proposals.
So, the TV channel Rock and Pop TV made this amazing campaign and aired it a few weeks before the election.