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Ad Age's weekly report on the stock market performance of 50 top marketer, agency and media companies is now based on data from the Bloomberg financial news service. Member companies of the AdAge/Bloomberg AdMarket 50 index are unchanged.

Profile of the Week

Philip Morris Cos. stock, mired near 52-week lows in mid-March, posted a double-digit gain. PM is widely expected to be a formidable bidder in the auction to buy prized food marketer Nabisco Holdings. The names of other food industry giants, most recently Groupe Danone and Cadbury-Schweppes, have also been mentioned as being in the hunt for Nabisco. Separately, PM named a new CEO for its Kraft Foods unit (see story on Page 6). In trading Friday, Philip Morris closed at $27.50, up 13.11% for the week.

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