CHART: AdMarket 50

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The New York Stock Exchange reopened Sept. 17 after its longest hiatus since World War I, and many investors wished they had stayed home. With trading volumes at near-record levels, the markets quickly tumbled to three-year lows as investors withdrew from stocks into conservative investments such as bonds.

After a brief respite on Sept. 18, the selloff resumed through the week as many stocks fell through their historical lows. Only one AdMarket 50 stock, PepsiCo, gained during the week.

Among AdMarket stocks, advertising companies took the worst hit, while media companies' pain varied depending on their TV properties. Among advertisers, worst hit were automotive companies and advertisers that depend on travel-related businesses, such as theme park operator Walt Disney Co. and American Express Co. Package-goods marketers such as PepsiCo and Philip Morris Cos. held up better.

Hard days on Wall Street

9/10/01 9/21/01 Change

PepsiCo $46.90 $47.00 +0.21%

McGraw-Hill Cos. $54.88 $54.36 -0.95%

Wal-Mart Stores $46.23 $44.77 -3.16%

Philip Morris Cos. $48.15 $46.57 -3.28%

AT&T Corp. $17.65 $16.89 -4.31%

Sprint Corp. $21.64 $20.68 -4.44%

Coca-Cola Co. $49.95 $47.00 -5.91%

Johnson & Johnson $55.62 $52.24 -6.08%

IBM Corp. $96.47 $90.41 -6.28%

McDonald's Corp. $28.92 $27.09 -6.33%

Unilever $58.89 $55.08 -6.47%

New York Times Co. $42.15 $39.09 -7.26%

Pfizer $38.17 S$35.27 -7.60%

American Home Products $58.17 $53.73 -7.63%

Anheuser-Busch Cos. $43.95 $40.50 -7.85%

Procter & Gamble Co. $74.20 $67.91 -8.48%

Washington Post Co. $556.40 $504.00 -9.42%

Gannett Co. $63.72 $57.69 -9.46%

Kellogg Co. $32.13 $29.00 -9.74%

H.J. Heinz Co. $45.51 $41.04 -9.82%

Knight-Ridder Co. $60.34 $54.31 -9.99%

Primedia $5.00 $4.50 -10.00%

Nike $48.65 $43.60 -10.38%

Meredith Corp. $32.08 $28.53 -11.07%

AOL Time Warner $34.41 $29.75 -13.54%

Microsoft Corp. $57.58 $49.71 -13.67%

Dow Jones & Co. $52.75 $45.41 -13.91%

Clear Channel Comms. $43.68 $36.80 -16.10%

Interpublic Group of Cos. $25.10 $21.01 -16.29%

Tribune Co. $38.99 $32.15 -17.54%

Grey Global Group $629.00 $518.00 -17.65%

Viacom $37.90 $31.09 -17.97%

Omnicom Group $73.54 $59.75 -18.75%

Sears, Roebuck & Co. $38.78 $31.05 -19.93%

Publicis Groupe $21.20 $16.90 -20.28%

Ford Motor Co. $19.40 $15.41 -20.57%

Havas Advertising $7.63 $6.05 -20.71%

Sapient Corp. $4.85 $3.81 -21.44%

General Motors Corp. $51.58 $40.35 -21.77%

WPP Group $47.51 $37.00 -22.12%

News Corp. $30.75 $23.40 -23.90%

Walt Disney Co. $23.58 $17.87 -24.22%

Intel Corp. $26.07 $19.30 -25.97%

Yahoo! $11.74 $8.68 -26.06%

American Express Co. $35.01 $25.59 -26.91%

Univision Communications $25.93 $18.63 -28.15%

DaimlerChrysler $39.60 $28.00 -29.29%

Digitas $3.19 $2.20 -31.03%

Cordiant Comms. Group $11.40 $6.75 -40.79%

Revlon $8.42 $4.95 -41.21%

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