Profile of the Week: IBM Corp.

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IBM Corp. will introduce a new logo with the release of the Nintendo Corp. GameCube (see AdAge.com). The console's packaging will sport the new IBM Technology mark that Big Blue hopes will hype its technology, in the vein of Intel Corp.'s "Intel Inside" program. The logo, part of a push to flag IBM's success as a supplier of key components to consumer products, could also appear on advertising and collateral material, but IBM has not determined whether it will use the logo in its own ads. Of AdMarket stocks, 33 were up and 13 down last week.
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