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Profile of the Week: MarchFirst

Published on .

MarchFirst stock plunged 59% Oct. 24 when it disclosed a $436.7 million third-quarter net loss on revenue of $369.4 million. The Net services venture blamed "the downturn in the market" and "changing e-commerce priorities." Investors have been skeptical from Day 1: Stock in predecessor Whitt-man-Hart fell 31% when it agreed in December to buy USWeb/CKS and then formed MarchFirst. In trading Friday, MarchFirst closed at $4.91, down 62.26% for the week (and off 93.80% from Whittman's $79.25 pre-merger price).
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