PROFILE OF THE WEEK: McGraw-Hill Cos.

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McGraw-Hill Cos. stock, off more than 30% since December, climbed after reporting strong first-quarter results. Operating profit was 24› a share, double year-ago levels and much above the 14› expected by analysts. Business Week had the best first quarter in its 71-year history with ad pages, as measured by Publishers Information Bureau, up 32% from '99. TV station ad results benefited from ABC's January Super Bowl broadcast and political ad spending. McGraw-Hill closed at $49.50 last Thursday, up 14.95% for the week
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