PROFILE OF THE WEEK: Primedia

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Primedia, with new Chairman-CEO Tom Rogers at the controls, had seen its stock price triple to nearly $35 this spring from less than $11 last fall as Mr. Rogers restocked its management team and vowed to change the company's strategy and culture. In last week's turbulent trading, however, the media company's stock got caught in a powerful downdraft and fell nearly $30%, including a single day 15% decline in last Friday's broad market sell-off. In trading last week, Primedia closed at $20.75 Friday, off 29.06% for the week.
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