Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Walt Disney Co. rode Wall Street's bulls to a 52-week high of more than $41 per share last week. It traded below $24 as recently as last November. Analyst confidence has rebounded after earnings disappointments and sluggish performance at Disney's ABC TV network. Seven analysts rated Disney a "strong buy" last week; two months ago just two did. ABC won its first February sweeps in a dozen years last month. In trading last week, Disney closed at $41.44, up 12.56% for the week.
Most Popular
In this article: