Procter & Gamble Co. shares rose after the company reported fiscal second quarter profit grew 4% over year ago levels. It predicted profits would climb at least 10% in its fiscal second half, ending June 30. Cost cutting and the sale of smaller brands helped the profit outlook. Second quarter sales fell 3.8%, however, and P&G predicted unit volume growth for the year will be flat after earlier forecasts of a 1% to 2% gain. In trading Friday, P&G closed at $73.76, up 6.51% for the week.