Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Profile of the Week

Published on .

In spite of a disappointing second quarter, Revlon's management told analysts it will improve the botton line via product innovation during the second half of the year. Revlon lost $24.6 million in the quarter, compared to a loss of $3.9 million during the same period in 1999; sales dropped to $350.6 million, off 37% from the year-earlier period. Revlon said it is working to cut costs, improve retailer relationships and create a strong new-product pipeline. At the close Friday, Revlon was $6.63, up 11.58% on the week.
Most Popular
In this article: