Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Profile of the Week

Published on .

Riding a rally in Nasdaq tech stocks, Internet services company MarchFirst saw its stock price rocket upward in active trading. There was no specific corporate news to explain the surge. Despite a chorus of analyst recommendations rating it a "moderate" or "strong" buy, stock in MarchFirst, created by the merger in March of Whittman-Hart and USWeb/CKS, recently languished at its low for the year of $15. It traded at $50 at the time of the merger. In trading Friday, MarchFirst closed at $26.19, up 58.11% for the week.
Most Popular
In this article: