×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Profile of the Week

Published on .

Coca-Cola Co. received positive analyst reviews as confidence in its business outlook continued to revive. The marketer unveiled its new "Coca-Cola. Enjoy" ad campaign to bottlers Jan. 12. The previous day, Credit Suisse First Boston upgraded Coke to "strong buy" from "buy," citing good prospects for strong volume gains. PaineWebber Group on Jan. 13 gave Coke a "buy" rating and set a price target of $75 for Coke stock. In trading Friday, Coca-Cola closed at $61.06, up 0.5% for the week.
Most Popular
In this article: