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Wall Street applauded Primedia's Sept. 27 announcement that NBC's Tom Rogers would succeed William Reilly as chairman-CEO. By Thursday, the stock had soared 27%, reversing a summer slide. Mr. Rogers, 45, an NBC exec VP and chairman of NBC Cable, was very involved in charting NBC's moves into cable TV and the Internet. Primedia's last big stock spike came in April on reports it would be more aggressive with its Internet properties. In trading Friday,
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