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Sears, Roebuck & Co. stock plunged to a 52-week low in heavy trading late last week. On Thursday, the big retailer reported stagnant August same-store sales and lower profit forecasts for the third quarter and full year. Despite a new ad campaign to break after Labor Day, Sears did not predict an early sales turnaround. The company singled out categories including lawn and garden, men's apparel and footwear as trailing year-ago sales levels. In trading
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