×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

PROFILE OF THE WEEK

Published on .

Viacom's stock price climbed on early week reports that CBS Corp. was interested in acquiring some or all of the company. Viacom's Paramount unit owns 19 TV stations. Federal broadcast station ownership rules were liberalized this month to permit ownership of two TV stations in the same market. Paramount and CBS own competing TV stations in markets including Philadelphia, Boston, Dallas/Fort Worth, Detroit and Miami. Viacom closed at $43.50 Friday, up 7.08%
In this article:
Most Popular