Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Sales woes hit Coca-Cola Co. It warned that worldwide case volume growth in the first quarter will be up just 1% to 2% compared to a 14% gain a year ago. Case volume, it added, is down everywhere outside North America, and in that region is expected to be up only 2%. Investors, re-evaluating Coca-Cola's ability to meet its target of 7% to 8% annual case volume growth, pushed its stock price sharply lower. In a holiday-shortened trading week, Coca-Cola stock
Most Popular
In this article: