PROFILE OF THE WEEK

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Saatchi & Saatchi issued positive preliminary financial results for 1998. It reported a net gain of $500 million in new business for the year and a $200 million gain in new business thus far in 1999. Last month, Saatchi bested Goodby, Silverstein & Partners, San Francisco, to retain the $30 million Unum Provident account. The agency also has been on the winning side of Procter & Gamble Co. agency shifts, picking up Head & Shoulders and Old Spice. In trading
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