Amy Flavin has a confession. "I thought I'd be the next Jane Pauley" as a journalism student at Michigan State University, she says.
|Amy Flavin, senior vice president and management supervisor, Campbell-Ewald|
But the native of small-town Bath, Mich., outside the state capital, switched her major to telecommunications after taking a few advertising classes. She joined Interpublic Group of Cos.' Campbell-Ewald in Warren shortly after graduating from Michigan State in 1992.
In the big city
"If you're going to be in advertising, you've got to be in the big city," she figured.
Since then, she has worked on virtually every account team for Chevrolet cars. Ms. Flavin was promoted to vice president in 1999 from account supervisor. Her jump to senior vice president just two years later places her among the agency's fastest risers to that position. Ms. Flavin is now management supervisor on the Cavalier, General Motors Corp.'s best-selling car in 2002, and for the brand's upcoming Aveo small car. The team she oversees is about to expand to four.
Now 31, Ms. Flavin considers the 1995 launches of the Cavalier and Malibu among her proudest moments. She was part of the team that launched the brands, with sales of the redone Cavalier jumping nearly 45%.
In that way, Ms. Flavin is like Chevrolet cars' tagline: "We'll be there."
"Nothing is to too small a project or idea for her to work on," says Mary Larson, marketing director on Cavalier, who met Ms. Flavin three years ago. "She gets involved in every aspect of our business," says Ms. Larson. She calls Ms. Flavin "an outstanding strategic thinker" with "outstanding relationship skills" who knows how to get the biggest bang for Chevrolet's buck and makes contributions in the creative development stages.
Ms. Flavin also serves on Campbell-Ewald's Youth Truths Task Force with about seven others across all agency disciplines.
Being the best
Ms. Flavin quips that her most immediate goal is the birth of her first child and the challenge of balancing her career and motherhood. She hopes to emulate her mother, her first mentor, who was able to balance her family and professional life as a first-grade teacher. "I want to be the best."