ANN JACKSON, 'IN STYLE' MAGAZINE

Never Sold a Page Before Snagging Publisher's Job

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In Style is the magazine that proved Time Inc. could produce a stunning fashion/beauty title just as well as the rarefied beauties populating the halls at Conde Nast Publications and Hearst Magazines. It also has attracted oodles of ad pages from the likes of Chanel and Estee Lauder Cos.

The ad sales team leader, Ann Jackson, is a financial executive who never sold an ad page before taking the In Style publisher's job.

In September 1998, Ms. Jackson, 46, was named group publisher, although the titles that would make In Style a group have yet to be launched. The titles still to come are in development and include new monthly or quarterly magazines, as well as special issues on specific topics, such as last year's "Secrets of Style" newsstand-only title. International editions, such as the one already underway in Germany, also will be launched.

"I've had a slightly unusual career path. It's not the traditional ad sales or circulation career path," she says. "But that's what's great about Time Inc.; there's no one way to do it."

From her start at Time Inc. as a financial analyst she moved to direct mail manager for Time-Life Books Europe. In 1984, she returned to New York as business manager of Money. She eventually moved to Sports Illustrated as business manager, then was promoted to general manager. In 1992, she became People's general manager and while there she oversaw the test issues of In Style and took on the publisher's role in March 1994.

For 1998, In Style was up 44.7% in ad pages to 1,940.16. The rate base for 1999 will be 1.1 million, although the title consistently delivers 1.2 million with newsstand sales, accounting for an astonishing 64% of copies sold.

"There are a lot of people here with a lot of great ideas, and we're going to explore them," says Ms. Jackson. The publishing industry is waiting to see which ideas end up on the newsstands.

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