Ms. Hendra, 40, president of OgilvyOne's New York office, seems poised for the chairman-CEO spot, which has remained vacant since Wendy Riches left last June.
Ms. Hendra was appointed to the post in April -- by Ms. Riches -- primarily in recognition of her leadership on the IBM Corp. business. Her efforts helped the agency in a consolidated win of about $40 million direct and interactive business from the company last year.
Ms. Hendra's fashion statement at the annual meeting is a symbol of OgilvyOne's collaboration and integration with Ogilvy. Her presence on the platform was significant because it was the first time OgilvyOne served as a joint host for the event.