Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Stonyfield Farm: Gary Hirshberg

By Published on .

Seemingly following the Ben & Jerry's model-build a small New England dairy that fights for social justice and incremental sales of organic treats, Stonyfield Farm has been stepping into the national spotlight.

In grocery stores, Stonyfield yogurt sales were up 10.5% to $55.1 million for the 52 weeks ended July 15, according to Information Resources Inc. The brand is building stronger distribution outside its Northeast stronghold.

Stonyfield's social-message-based marketing extols the virtues of chemical-free agriculture everywhere from its packaging to magazine ads by Eflicks Media, Londonderry, N.H.

Behind that success is Stonyfield President-CEO Gary Hirshberg, 46. "What we can deliver that [the competition] can't is a richer, more sophisticated message." Now, just as Ben & Jerry's sold out to Anglo-Dutch behemoth Unilever, this month Stonyfield agreed to sell 40% of the company to Groupe Danone.

Most Popular
In this article: