In grocery stores, Stonyfield yogurt sales were up 10.5% to $55.1 million for the 52 weeks ended July 15, according to Information Resources Inc. The brand is building stronger distribution outside its Northeast stronghold.
Stonyfield's social-message-based marketing extols the virtues of chemical-free agriculture everywhere from its packaging to magazine ads by Eflicks Media, Londonderry, N.H.
Behind that success is Stonyfield President-CEO Gary Hirshberg, 46. "What we can deliver that [the competition] can't is a richer, more sophisticated message." Now, just as Ben & Jerry's sold out to Anglo-Dutch behemoth Unilever, this month Stonyfield agreed to sell 40% of the company to Groupe Danone.