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VIDEO: New Boom Market: Older Boomer Women

Interview With 'Prime Time Women' Author Marti Barletta

Produced by Hoag Levins
Published: July 30, 2007

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Watch the eight-minute interview with author Marti Barletta. | ALSO: Comment on this article in the 'Your Opinion' box below.
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Videography: Steve Raddock

NEW YORK (AdAge.com) -- Long ignored by the marketing industry, 50- to 70-year-old women are about to become the richest demographic in U.S. history, according to Marti Barletta in her new book, "Prime Time Women." In this interview, the CEO of Chicago's TrendSight Group and author of the 2002 book "Marketing to Women," says that over the next 10 years the boomer generation's leading female edge will transform the American market in nearly every consumer product category. Despite this, she scoffs, the advertising business continues to operate on outdated research as it exclusively focuses on much younger audiences.


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1 Comment
Subscribe to comments on: VIDEO: New Boom Market: Older Boomer Women
  By VibrantNation | Louisville, KY May 21, 2009 10:55:27 am:
Boomer women are a powerful yet ignored demographic, and a surprising amount of them are using the internet to get their news and information - and also traditional sources like TV, newspapers, radio, etc. VibrantNation.com, an online community dedicated to boomer women, polled its members to find out what resources 50+ women are using today! Read more here: http://www.vibrantnation.com/assets/1290/Newspaper_survey.pdf
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