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VIDEO: The Huge Implications of Rupert Murdoch's Victory

Media Reporter Nat Ives on the Sale of Dow Jones

Produced by Hoag Levins
Published: July 31, 2007

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"This is a huge event for journalism, the media business and the competitive landscape," says Ad Age media reporter Nat Ives.
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Videography: Hoag Levins

NEW YORK (AdAge.com) -- Rupert Murdoch's victory in winning approval for New Corp.'s acquisition of Dow Jones and its flagship Wall Street Journal is a historic event with far-reaching implications for journalism, the media business, the competitive landscape and advertisers, says Ad Age media reporter Nat Ives in this video interview. The changes are likely to be most significant for the Journal because, he says, "Rupert Murdoch is going to come in as a purpose-driven, hands-on manager with an agenda. The Journal and Dow Jones for years have been almost drifting. ... The Bancroft family that controls the company has certainly been hands off and unsure about the quality of their own executives and now we have someone who really has a vision coming in to take control."


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2 Comments
Subscribe to comments on: VIDEO: The Huge Implications of Rupert Murdoch's Victory
  By Robert A. B. | New York, NY August 1, 2007 09:32:49 am:
This is a story beyond Mr. Murdoch's formidable ego or a drifting WSJ at a time when all media is seeking to ensure its relevance. I suspect this acquisition is ultimately about the nature of control and complexity and the tendency of organizations to seek as much control over their destiny as possible, even, if in the end, the notion of control is delusional at best and Pyrrhic at worst.
Robert Sawyer
New York, New York
  By lukeMV | Worcester, MA August 1, 2007 03:55:12 pm:
We must look beyond the Wall Street Journal...Rupert is a huge proponent of New media, we need to ask how this will affect Print Advertising as a whole. Especially with his "friendship" with Google...who just so happen to now have AdWords Print, for selling newspaper advertising from Google's AdWords system...

More here...

http://lukemv.com/talk/2007/the-right-mind-for-print-advertising/
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