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VIDEO: Madison Avenue Stampedes Onto Facebook

Social-Networking Site Becomes Virtual Frat House for Marketing Pooh-Bahs

Produced by Hoag Levins
Published: August 13, 2007

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In this five-minute video, Ad Age editor-at-large Matt Creamer reports from inside Facebook.
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Videography: Hoag Levins

NEW YORK (AdAge.com) -- Executives from across the spectrum of advertising, marketing and media are stampeding onto Facebook, the wildly popular social-networking site that used to be the exclusive realm of college students, reports Ad Age editor-at-large Matt Creamer. Creamer, who signed up for a Facebook page three months ago, details how thousands of employees from the largest ad agencies, media giants and marketing companies such as Procter & Gamble, Unilever, Coca-Cola and American Express are using Facebook not for demographic research on the youth market, but rather to exploit the site's functions for their own business-networking pursuits, personal expression and just plain goofy fun.

Also see the related print story, Would You Let These People Friend You?


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2 Comments
Subscribe to comments on: VIDEO: Madison Avenue Stampedes Onto Facebook
  By Mike | Kansas City, MO August 13, 2007 10:38:11 am:
Without question the reason why facebook has succeeded on Madison Ave. where MySpace has not (has everything) to do with approach. facebook is a true social application (and) where MySpace succeeded in lowering the bar to create a great personal brand online... facebook took it the rest of the way.

Check out the facebook explained video on this page for a long-time users perspective on why facebook vs. MySpace.

www.YouTube.com/VMLKC
  By WatchPipeDoug | Montville, NJ October 8, 2007 11:41:32 pm:
The statement above is only one reason as to why it's becoming the favored platform for advertisers. In all actuality, it has more to do with the growth rate of Facebook and the demographics being served. Facebook did three things correctly:
1) Opened its site to everyone outside of the campus
2) Created the social graph (Google it)
3) Opened its API and allowed developers accessed to its users and 100% monetization.

The last is key. When Facebook opened its development platform, developers were making small apps which in some cases only took a few weeks, but reached critical mass in days as opposed to weeks/months on the Web.

doug at watchpipe.com
:

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