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VIDEO: Online Ad Spending Less Vulnerable to Recession

And Four Other Digital Stories of the Week With Abbey Klaassen

Produced by Hoag Levins
Published: September 18, 2007

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Abbey Klaassen reports on five of the week's most noteworthy digital stories.
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Videography: Hoag Levins

NEW YORK (AdAge.com) -- Online advertising is likely to be less vulnerable to the feared recession than traditional advertising, says Ad Age Digital Editor Abbey Klaassen in this video report. Many analysts now agree that when marketing budgets come under pressure in a stressed economy, those sectors that can best document their connection to ROI, such as search-engine advertising, are far more attractive to corporate chiefs than other kinds of less-trackable traditional advertising. Also in this report: holding companies' latest digital shop acquisitions, the rich launch of Halo 3, and AdBlock Plus, the new software that can block every kind of ad on a web page.


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1 Comment
Subscribe to comments on: VIDEO: Online Ad Spending Less Vulnerable to Recession
  By mlgreen8753 | Cedar Hill, TX July 17, 2009 04:27:26 pm:
I've been saying this all along. Online advertising is dramatically less expensive (often times free) then offline spending, so the effects of recession doesn't affect us nearly as much as it does offline advertisers. For example, someone advertising on an online advertising network like Adwido is less likely to cut back on spending since it isn't very expensive at all. On the other hand, someone spending $5,000 per month advertising radio advertising will likely cut back during a recession since advertising is usually the first to go since it is typically the largest expense when advertising offline.
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