VIDEO: Making TV Commercials the Carbon-Neutral Way

Versus Network and Brooklyn Bros. Ad Agency Pioneer New System

Produced by Hoag Levins
Published: October 17, 2007

The Brooklyn Brothers ad agency's new system calculates the carbon footprint of TV commercial shoots.

NEW YORK (AdAge.com) -- In what is believed to be the first effort of its kind, the Versus cable TV network and Brooklyn Brothers ad agency have just completed producing a campaign of TV commercials in a carbon-neutral manner. Working with ERM, a London-based environmental-engineering firm, Brooklyn Brothers has created a software system that tracks and quantifies the amount of carbon pollutants generated when making TV commercials with studio and remote-location film shoots. The system was used to calculate the carbon footprint of a shoot that produced 15 TV commercials for Versus.

1 Comment

By hendersonneil | London, S November 17, 2009 05:31:13 am:

This is not the first Carbon Neutral TV ad. St Luke's made a carbon neutral TV ad for British Telecom in 2004 using a carbon calculator devised with Future Forests in the UK. Campaign magazine reported on it and asked the industry what they thought. They quoted an industry spokesperson as saying "it was a pile of wank". Nice.

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