November 25, 2009
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Blogger Joseph Jaffe jabs big marketers.
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This Advertising Age and JWT white paper explores what multiple generations of American women want when it comes to family, work and life in the 21st century, decades after the women's liberation movement.
Too-Cool Apple Now Finding Itself on the Receiving End of Competitor Ridicule
Advertising Age Honors the Top Brands of the Year -- and the Brains Behind Them
Marketing Side Was 'Out of Control' He Says
The carmaker won handily in our reader poll, besting Walmart, McDonald's, Lego and Amazon
The Video Story of Dallas' Marcus Graham Project
2010 America explains what you need to know about the biggest consumer market-research project of the decade: the 2010 U.S. census. Demographics expert Peter Francese, author of this highly readable Ad Age white paper, analyzes what the census will reveal about the changing face of consumers.
Sponsored by ESPN. Join the world's leading media strategists for a celebration of creative thinking, innovation and a look at how the best are preparing for 2010. More
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Excuse me, a blogger is telling you that he's smarter than the sum total marketing communication expertise of 5 powerhouse brands. Hello?!
Amanda Chapel
Strumpette.com
As for social media mistakes, they go both ways, which is why I chose to self-flagellate my own role as a nonprofit in the Target brouhaha in our 2008 Age of Conversation book (yep, I took the 'marketing tragedies/triumphs' chapter)
By thinking I was 'taking the high road' by asking readers not to flame, boycott, denigrate or even 'respond' to Target's 'diss' and instead get back to the ambient advertising issue of objectification, it altered the conversation. We all know social media can't be 'guided back on track'...it's a life form of its own.
As I said in the AOC chapter, "It may have started with you, but it's not yours to keep; you can try to guide it, and hope people 'get it' but if it veers off target, let go of the reins and set that wild horse free."
more interesting if...
the video didn't...
stutter so...
bad