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Legendary Esquire Designer Slams Esquire Design

George Lois Also Has Choice Words for The New Yorker and Ad Age

Produced by Hoag Levins
Published: October 23, 2008

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With a new book out and a collection of his Esquire covers on exhibit at MoMA, George Lois sat down for an Ad Age interview.
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NEW YORK (AdAge.com) -- Legendary magazine and advertising designer George Lois doesn't think much of Esquire's recent attempt to promote the battery-powered cover of its October issue as the start of a new age. He said that as a former Esquire art director he was "embarrassed" by the "silly gimmick" that was not in keeping with the publication's stature. In a video interview with Ad Age media reporter Nat Ives, Mr. Lois also had some similarly critical things to say about The New Yorker as well as his own relationship with Advertising Age.
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