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America's Hottest Brands

Advertising Age Honors the Top Brands of the Year -- and the Brains Behind Them


Published: November 16, 2009

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AHB group shot
Tony Pettinato
Consumer spending may have gone cold in 2009, but that didn't stop these marketers from turning up the temperature. Here Ad Age chooses the upstarts and established brands that are setting the pace for innovation -- and getting results -- right now.
2K Sports
Jason Argent
 5 Hour Energy
Carl Sperber
Auto-Tune
Marco Alpert
 Barnes & Noble
Doug Gottlieb
Beatles 'Rock Band'
Paul DeGooyer
 Bing
Yusuf Mehdi
Bolt Bus
Kim Plaskett
 Bonobos
Andy Dunn
CableLatino
Kim Taylor
 Cover Girl
Vince Hudson
Diapers.com
Marc Lore
 DiGiorno
Tom Moe
Elizabeth and James
Jill Collage
 Five Guys
Jerry Murrell
Gilt Groupe
Alexis Maybank
 HP Mini Limited Editions
Satjiv Chahil
Jameson
Jeff Agdern
 JetBlue
Tara Carson
Jordan Brand
Keith Houlemard
 Kettle Foods
Michelle Peterman Hunt
'The Lost Symbol'
Suzanne Herz
 MTN Dew
Frank Cooper
Off!
Nicholas Senter
 Old El Paso
Peter McDonald
Pabst Blue Ribbon
Brad Hittle
 Panera
Rick Vanzura
Ped Egg
AJ Khubani
 Pepto Bismol
Nathan Fox
Snuggie
Scott Boilen
 Subaru of America
Tim Mahoney
Tesla Motors
Elon Musk
 Tria Beauty
Drake Stimson
TurboTax
Andy Young
 Virgin America
Porter Gale
Vizio Blu-Ray Player
Jason Maciel
 Walmart Great Value
Andrea Thomas
World of Goo
Kyle Gabler and Ron Carmel
 Zico
Mark Rampolla
ZipCar
Scott Griffith
 Zynga
Mark Pincus

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6 Comments
Subscribe to comments on: America's Hottest Brands
  By trampoline | Glens Falls, NY November 16, 2009 08:11:31 am:
In an odd way, you almost have to include Billy Mays on this list— not for the products he endorsed, but the the brand he build for himself.
  By PAMarketingDirector | Montgomeryville, PA November 16, 2009 10:52:31 am:
Long live Billy Mays in our hearts!
  By PAMarketingDirector | Montgomeryville, PA November 16, 2009 10:55:36 am:
Billy did a great job for us launching the Mighty brands, Mighty Putty and Mighty Mendit. Thanks Billy.
  By FFcommunicator | charlotte, NC November 17, 2009 11:31:25 am:
What makes brands "hot?" What does "hot" mean anyway? The marketer and the client must have a relationship of trust if the client is to attain a hot brand. Read "The Trust Manifesto" at http://www.famefoundry.com/1085/the-trust-manifesto

@FFcommunicator
  By 1day1brand | Toronto, ON November 17, 2009 03:41:50 pm:
Ad Age,

Why don't you do a reality TV show, where the contestants are forbidden to wear, eat, beautify, travel, compute or play with any brands - except for these ones.

-- Axle Davids
http://distility.com
  By LouisLouna | Mexico City November 27, 2009 02:30:22 pm:
Brands are of huge economic relevance to companies. It is therefore not surprising that top managers put brand building efforts on top of their priority list of management challenges. Walmart has done a great job taking Great Value to the next level.
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