Abbey Klaassen

Editor

As editor of Advertising Age, Abbey Klaassen oversees the world’s leading source of marketing news, insight and analysis delivered in print, online, via mobile and in person. She likes to say that Ad Age covers the space where business, creativity, technology, pop culture and human behavior come together. Ad Age strives to not only deliver the news but to also draw on its editorial heritage and expertise to point to what’s next. Its editorial offerings also include a robust DataCenter filled with ad-spending and agency-revenue information, a library of trend reports to help marketers navigate the massive changes affecting their businesses, and live events focused on everything from CMO strategies to Big Data. If it’s important to marketers, Ad Age is on it. Under Abbey’s editorial leadership, Ad Age has won three Jesse H. Neal National Business Journalism Awards and a SABEW Best in Business Award for general excellence. (It has also raised more than $120,000 for the Leukemia and Lymphoma Society through its corporate running team, of which Abbey is a member.) Previously, Abbey was Ad Age’s digital editor and prior to joining the brand worked for MSP Communications. A born-and-bred Midwesterner, she graduated from Drake University in Des Moines, Iowa, and now resides in Brooklyn, where she eats and drinks her way through New York City’s best borough.

Abbey Klaassen
Nestle's Global Program Produces Its Digital Disciples

Nestle's Global Program Produces Its Digital Disciples

10.13.14 @ 6:15 AM EDT

British Airways' 'Magic' Billboards Win Direct Grand Prix at Cannes

British Airways' 'Magic' Billboards Win Direct Grand Prix at Cannes

06.16.14 @ 3:30 PM EDT

Harvey Nichols 'Selfish' Holiday Campaign Wins Promo, Activation Grand Prix

Harvey Nichols 'Selfish' Holiday Campaign Wins Promo, Activation Grand Prix

06.16.14 @ 3:30 PM EDT

Acxiom CEO: Rockefeller Data Bill Worse Than Worst Part of Obamacare

Acxiom CEO: Rockefeller Data Bill Worse Than Worst Part of Obamacare

03.26.14 @ 3:30 PM EDT

What Zico Coconut Water Learned in Its First Year as a National Brand

What Zico Coconut Water Learned in Its First Year as a National Brand

10.17.13 @ 8:42 AM EDT

The Biggest Thing Brands Get Wrong About Location-Based Marketing

The Biggest Thing Brands Get Wrong About Location-Based Marketing

10.16.13 @ 9:30 AM EDT

How Well Does Data Know You?

How Well Does Data Know You?

09.09.13 @ 6:00 AM EDT

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How Publicis-Omnicom Could Make Enormous Scale Equal Data Expertise

How Publicis-Omnicom Could Make Enormous Scale Equal Data Expertise

07.30.13 @ 11:30 AM EDT

How Dan Wieden Learned to Fail -- And Other Advice For Small Agencies

How Dan Wieden Learned to Fail -- And Other Advice For Small Agencies

07.25.13 @ 6:26 PM EDT

Cannes Lions Jury President: Branded Content is Permeating Advertising

Cannes Lions Jury President: Branded Content is Permeating Advertising

06.18.13 @ 12:15 PM EDT

'Dumb Ways to Die' Nabs Grand Prix in PR, Direct Categories

'Dumb Ways to Die' Nabs Grand Prix in PR, Direct Categories

06.17.13 @ 3:30 PM EDT

Heineken, W&K Win Creative-Effectiveness Grand Prix at Cannes

Heineken, W&K Win Creative-Effectiveness Grand Prix at Cannes

06.17.13 @ 3:30 PM EDT

Cannes: Heineken, W&K Win Creative Effectiveness Grand Prix

Cannes: Heineken, W&K Win Creative Effectiveness Grand Prix

06.17.13 @ 2:50 PM EDT

'Dumb Ways to Die' Nabs Grand Prix in PR, Direct Categories

'Dumb Ways to Die' Nabs Grand Prix in PR, Direct Categories

06.17.13 @ 2:27 PM EDT

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