As editor of Advertising Age, Abbey Klaassen oversees the world’s leading source of marketing news, insight and analysis delivered in print, online, via mobile and in person. She likes to say that Ad Age covers the space where business, creativity, technology, pop culture and human behavior come together. Ad Age strives to not only deliver the news but to also draw on its editorial heritage and expertise to point to what’s next. Its editorial offerings also include a robust DataCenter filled with ad-spending and agency-revenue information, a library of trend reports to help marketers navigate the massive changes affecting their businesses, and live events focused on everything from CMO strategies to Big Data. If it’s important to marketers, Ad Age is on it. Under Abbey’s editorial leadership, Ad Age has won three Jesse H. Neal National Business Journalism Awards and a SABEW Best in Business Award for general excellence. (It has also raised more than $120,000 for the Leukemia and Lymphoma Society through its corporate running team, of which Abbey is a member.) Previously, Abbey was Ad Age’s digital editor and prior to joining the brand worked for MSP Communications. A born-and-bred Midwesterner, she graduated from Drake University in Des Moines, Iowa, and now resides in Brooklyn, where she eats and drinks her way through New York City’s best borough.
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