Abbey Klaassen

Editor

As editor of Advertising Age, Abbey Klaassen oversees the world’s leading source of marketing news, insight and analysis delivered in print, online, via mobile and in person. She likes to say that Ad Age covers the space where business, creativity, technology, pop culture and human behavior come together. Ad Age strives to not only deliver the news but to also draw on its editorial heritage and expertise to point to what’s next. Its editorial offerings also include a robust DataCenter filled with ad-spending and agency-revenue information, a library of trend reports to help marketers navigate the massive changes affecting their businesses, and live events focused on everything from CMO strategies to Big Data. If it’s important to marketers, Ad Age is on it. Under Abbey’s editorial leadership, Ad Age has won three Jesse H. Neal National Business Journalism Awards and a SABEW Best in Business Award for general excellence. (It has also raised more than $120,000 for the Leukemia and Lymphoma Society through its corporate running team, of which Abbey is a member.) Previously, Abbey was Ad Age’s digital editor and prior to joining the brand worked for MSP Communications. A born-and-bred Midwesterner, she graduated from Drake University in Des Moines, Iowa, and now resides in Brooklyn, where she eats and drinks her way through New York City’s best borough.

Abbey Klaassen
Acxiom CEO: Rockefeller Data Bill Worse Than Worst Part of Obamacare

Acxiom CEO: Rockefeller Data Bill Worse Than Worst Part of Obamacare

03.26.14 @ 3:30 PM EDT

What Zico Coconut Water Learned in Its First Year as a National Brand

What Zico Coconut Water Learned in Its First Year as a National Brand

10.17.13 @ 8:42 AM EDT

The Biggest Thing Brands Get Wrong About Location-Based Marketing

The Biggest Thing Brands Get Wrong About Location-Based Marketing

10.16.13 @ 9:30 AM EDT

How Well Does Data Know You?

How Well Does Data Know You?

09.09.13 @ 6:00 AM EDT

How Wells Fargo Has Evolved Its Marketing to Fit a Larger Footprint

How Wells Fargo Has Evolved Its Marketing to Fit a Larger Footprint

08.20.13 @ 7:00 AM EDT

John Wren, Maurice Levy Have Seen The Future: It's Big. But Is It Better?

John Wren, Maurice Levy Have Seen The Future: It's Big. But Is It Better?

08.04.13 @ 5:00 PM EDT

How Publicis-Omnicom Could Make Enormous Scale Equal Data Expertise

How Publicis-Omnicom Could Make Enormous Scale Equal Data Expertise

07.30.13 @ 11:30 AM EDT

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'Dumb Ways to Die' Nabs Grand Prix in PR, Direct Categories

'Dumb Ways to Die' Nabs Grand Prix in PR, Direct Categories

06.17.13 @ 3:30 PM EDT

Heineken, W&K Win Creative-Effectiveness Grand Prix at Cannes

Heineken, W&K Win Creative-Effectiveness Grand Prix at Cannes

06.17.13 @ 3:30 PM EDT

Cannes: Heineken, W&K Win Creative Effectiveness Grand Prix

Cannes: Heineken, W&K Win Creative Effectiveness Grand Prix

06.17.13 @ 2:50 PM EDT

'Dumb Ways to Die' Nabs Grand Prix in PR, Direct Categories

'Dumb Ways to Die' Nabs Grand Prix in PR, Direct Categories

06.17.13 @ 2:27 PM EDT

Eduardo Conrado Talks About Motorola's Move To Marry Marketing-IT

Eduardo Conrado Talks About Motorola's Move To Marry Marketing-IT

05.08.13 @ 11:30 AM EDT

The Daily's Death Wasn't Exactly a Mystery; It Simply Didn't Deliver

The Daily's Death Wasn't Exactly a Mystery; It Simply Didn't Deliver

12.09.12 @ 12:00 AM EST

American Express Is as Nimble as a Startup

American Express Is as Nimble as a Startup

11.25.12 @ 12:00 AM EST

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