Ad Age Staff

At Ad Age 's Shanghai conference, speakers from Volkswagen, Starbucks, Unilever, Lee Jeans, Yves Rocher, Tiffany & Co., Philips as well as Chinese brands Herborist and TCL shared their strategies for growth in China outside the biggest cities. (Keep in mind this is a country, where a tier two city may have 7 million people or more.) For the Sept....