Adam Cahill

Adam Cahill One of the real turn-offs about social media in general – and Facebook in particular – is that sharing has become so selfish. As I think lots of us feel as we thumb down through the feed, the pictures we see and the clever quips we read bear very little resemblance to life as it's actually lived. Because, of cours...

Adam Cahill Media departments and the work they produce tend to be organized around channels -- in other words, around what the media is . I think the time has come to change that orientation, and instead organize around what our people do. And when it comes to digital media, we're moving very quickly toward a ...

Adam Cahill "A brand isn't what it says, it's what it does." You've probably heard that line before, because over the past few years the smartest strategists in our business have all been talking about the concept of ...

Adam Cahill The genius of Barack Obama's approach to social media throughout the 2008 presidential campaign was that it was never actually about him (to paraphrase from his election night speech). The goal was not to find an audience to whom advertising could be delivered. The goal was to build a movement -- to create a community, to con...