Adam Kleinberg

Basing all your marketing on data is not a creative solution Adam Kleinberg A few weeks ago, I overheard a principal from another agency proud...

Adam Kleinberg A couple years back I had a conversation with my accountant. He told me "money is dangerous because success can hide failure." This is a good way to describe the conundrum now facing the mobile ad industry. While declarations of growth are abundant, the reality is that most mobile advertising is failing....

Adam Kleinberg Online video advertising should be ushering in a new golden era for our industry. Except its not, because most of the ad business is focused on the wrong things. There are essentially two areas of discussion that dominate the conversation when it comes to online video. Both are tethered to the Mad Men world of ...