Adam Lehman

Adam Lehman The Sunday NY Times Magazine recently published a provocative article, "Who Do Online Advertisers Think You Are?", by Jeffrey Rosen, a law professor at George Washington University and the legal affairs editor of The New Republic. In the article, Rosen describes the rise of online advertising and emergence of ...

Adam Lehman An enormous amount of money is being spent on political campaigns this cycle, with increasing amounts going into data-driven online advertising to reach and influence voters. We might safely assume that voters already turned off by political advertising would have a strongly negative view of this approach. But a...

  Adam Lehman All of us who work in the data-driven marketing world have heard the condemnation of privacy advocates. We've seen the rolled eyes and raised eyebrows of relatives and friends who wonder whether we're tracking them, too. So the odds are good that you've asked yourself whether your work is crossing any ethical l...

Adam Lehman "The path to CMO redemption is grabbing hold of a data-driven ROI strategy," says DataXu's Mike Baker in a recent article. He's right. At the same time, CMOs and other corporate buyers are struggling to define return on investment in a forward-thinking way when it comes to their ad-tech investments. Our industry...

Adam Lehman I recently participated in an Aspen Institute Socrates Program led by Andrew Ross Sorkin which focused on ways to address our nation's continuing struggle with high unemployment. Although we evaluated this issue in relation to the entire U.S. economy, the discussion prompted me to think about what role, if any, we in t...