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Adrianne Pasquarelli

Amid Plummeting Sales, JC Penney Taps New CMO With 'Broad Retail Expertise'

Amid Plummeting Sales, JC Penney Taps New CMO With 'Broad Retail Expertise'

05.23.17 @ 8:30 AM EDT

Forget Chucky. Today's Tech Toys Are Much Scarier (for Marketers)

Forget Chucky. Today's Tech Toys Are Much Scarier (for Marketers)

05.22.17 @ 12:02 AM EDT

Inside Target's New Marketing Playbook

Inside Target's New Marketing Playbook

05.19.17 @ 4:00 AM EDT

Why More CMOs Are Being Elevated to President or CEO Roles

Why More CMOs Are Being Elevated to President or CEO Roles

05.17.17 @ 1:23 PM EDT

Why There's No Yoga in Lululemon's First Global Campaign

Why There's No Yoga in Lululemon's First Global Campaign

05.15.17 @ 4:30 PM EDT

Finances Are Family Affair in MassMutual Campaign

Finances Are Family Affair in MassMutual Campaign

05.15.17 @ 12:01 AM EDT

Can Airlines Pull Out of Their Public Opinion Nosedive?

Can Airlines Pull Out of Their Public Opinion Nosedive?

05.15.17 @ 12:00 AM EDT

Uniqlo Seeks Creative Agency Amid U.S. Marketing Push

Uniqlo Seeks Creative Agency Amid U.S. Marketing Push

05.10.17 @ 1:37 PM EDT

This Fitness Chain Is Adding Muscle to Its Marketing With New AOR Zimmerman

This Fitness Chain Is Adding Muscle to Its Marketing With New AOR Zimmerman

05.10.17 @ 7:00 AM EDT

Mattress Firm Dreams Up Tech-Focused Campaign With Steve Wozniak Kickoff

Mattress Firm Dreams Up Tech-Focused Campaign With Steve Wozniak Kickoff

05.08.17 @ 12:50 PM EDT

The Chief Creative Job Has a Murky Future at Big Brands

The Chief Creative Job Has a Murky Future at Big Brands

05.08.17 @ 7:00 AM EDT

With a New Digital Sole, This Shoe Brand Marches On Without a CMO

With a New Digital Sole, This Shoe Brand Marches On Without a CMO

05.05.17 @ 5:00 AM EDT

Fitbit's Hopes Pinned to Smartwatch

Fitbit's Hopes Pinned to Smartwatch

05.03.17 @ 6:30 PM EDT

Lowdown: Kraft Embraces the Potty-Mouth Side of Parenting

Lowdown: Kraft Embraces the Potty-Mouth Side of Parenting

05.03.17 @ 2:00 PM EDT