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Adrianne Pasquarelli

A reporter with Ad Age since 2015, Adrianne Pasquarelli covers the marketing strategies of retailers and financial institutions. She joined Ad Age after a dozen years of writing for Crain's New York Business, where she also focused on the retail industry. Over the course of her career, she has won awards from the Society of American Business Editors and Writers, the National Association of Real Estate Editors and the Jesse H. Neal Awards.

Adrianne Pasquarelli
'Our Strategy Is Working:' Target Plows Into the Holidays

'Our Strategy Is Working:' Target Plows Into the Holidays

10.19.17 @ 5:44 PM EDT

Under Armour in a Box: Sportswear Brand Debuts Subscription Service

Under Armour in a Box: Sportswear Brand Debuts Subscription Service

10.19.17 @ 5:04 PM EDT

Bring It: The Girl Scouts Are Not Worried About the Boy Scouts

Bring It: The Girl Scouts Are Not Worried About the Boy Scouts

10.19.17 @ 5:00 AM EDT

Asics Pivots From Shoe Company to Health and Wellness Brand

Asics Pivots From Shoe Company to Health and Wellness Brand

10.18.17 @ 7:00 AM EDT

Q&AA: Gwyneth Paltrow on Goop, Blazing Trails and Taking Criticism

Q&AA: Gwyneth Paltrow on Goop, Blazing Trails and Taking Criticism

10.18.17 @ 1:00 AM EDT

Not the Usual Suspects: More CMOs Take Winding Paths to Their Next Jobs

Not the Usual Suspects: More CMOs Take Winding Paths to Their Next Jobs

10.17.17 @ 1:00 AM EDT

Amazon's Sportswear Disruption Another Uh-Oh for Apparel

Amazon's Sportswear Disruption Another Uh-Oh for Apparel

10.16.17 @ 3:39 PM EDT

Watch: Insurance Gets Scary (Happy Friday the 13th)

Watch: Insurance Gets Scary (Happy Friday the 13th)

10.13.17 @ 7:00 AM EDT

West Elm Airs First TV Campaign

West Elm Airs First TV Campaign

10.12.17 @ 2:00 AM EDT

Christmas Creep: Crate & Barrel Hurries Holidays With Reese Witherspoon

Christmas Creep: Crate & Barrel Hurries Holidays With Reese Witherspoon

10.10.17 @ 9:00 AM EDT

Live at ANA: Lane Bryant's CMO on the Mainstreaming of Size Diversity

Live at ANA: Lane Bryant's CMO on the Mainstreaming of Size Diversity

10.06.17 @ 7:19 PM EDT

MGM Pulled its New Campaign After Vegas Shooting to Focus on Internal Morale

MGM Pulled its New Campaign After Vegas Shooting to Focus on Internal Morale

10.06.17 @ 12:26 PM EDT

Analysts: Most Retailers are in for Happy Holidays

Analysts: Most Retailers are in for Happy Holidays

10.03.17 @ 8:54 PM EDT

How Athleta is Bucking the Apparel Downturn and Powering Its Growth

How Athleta is Bucking the Apparel Downturn and Powering Its Growth

10.03.17 @ 7:00 AM EDT

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