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Al Ries

Al Ries is chairman of Ries & Ries, an Atlanta-based marketing strategy firm he runs with his daughter and partner Laura.

Al Ries
Big Marketing Mistakes Are More Likely Than Small Ones

Big Marketing Mistakes Are More Likely Than Small Ones

08.04.14 @ 6:30 AM EDT

The First Question to Ask When Building a Brand

The First Question to Ask When Building a Brand

07.02.14 @ 6:45 AM EDT

Why A Milk Bottle Can Be a Powerful Marketing Tool

Why A Milk Bottle Can Be a Powerful Marketing Tool

06.25.14 @ 6:30 AM EDT

Oh, the Humanity: The Latest Ad Trend to Replace Focus

Oh, the Humanity: The Latest Ad Trend to Replace Focus

05.16.14 @ 6:30 AM EDT

What Your Company Can Learn From Global Economics

What Your Company Can Learn From Global Economics

04.19.14 @ 10:00 AM EDT

There's a Right Time -- and a Wrong One -- to Expand Your Brand

There's a Right Time -- and a Wrong One -- to Expand Your Brand

03.12.14 @ 6:00 AM EDT

What the Art Market Can Teach Us About Branding

What the Art Market Can Teach Us About Branding

02.10.14 @ 6:00 AM EST

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Why Ad Agencies Aren't Going Away Anytime Soon

Why Ad Agencies Aren't Going Away Anytime Soon

11.06.13 @ 6:00 AM EST

Like It or Not, Companies Can't Buy Their Way to Success

Like It or Not, Companies Can't Buy Their Way to Success

10.11.13 @ 6:00 AM EDT

Introducing the Fifth P of Marketing: Proper Name

Introducing the Fifth P of Marketing: Proper Name

09.10.13 @ 4:00 PM EDT

What to Do When You're Not First in the Category

What to Do When You're Not First in the Category

08.13.13 @ 6:00 AM EDT

Celebrity-Obsessed Culture Has Overtaken Marketing

Celebrity-Obsessed Culture Has Overtaken Marketing

07.11.13 @ 4:00 PM EDT

Top-Down Thinking Is Bad for Your Brand

Top-Down Thinking Is Bad for Your Brand

06.06.13 @ 3:30 PM EDT

Why JCP, Walmart and Others Fail at Changing Their Spots

Why JCP, Walmart and Others Fail at Changing Their Spots

05.14.13 @ 1:00 PM EDT