Al Ries

Al Ries is chairman of Ries & Ries, an Atlanta-based marketing strategy firm he runs with his daughter and partner Laura.

Al Ries
Being a One-Issue Candidate Is Actually Smart Marketing

Being a One-Issue Candidate Is Actually Smart Marketing

04.07.16 @ 12:30 PM EDT

The Marketing Realm Can't Escape the Law of Duality

The Marketing Realm Can't Escape the Law of Duality

03.10.16 @ 7:00 AM EST

For New Brands, Tactics and PR Trump Strategy and Advertising

For New Brands, Tactics and PR Trump Strategy and Advertising

01.29.16 @ 7:00 AM EST

The Most Important Marketing Decision You Can Make

The Most Important Marketing Decision You Can Make

12.22.15 @ 7:00 AM EST

Your Ads Should Be Alive With the Sound of Music

Your Ads Should Be Alive With the Sound of Music

11.24.15 @ 7:00 AM EST

The Line-Extension Time Bomb Claims Another Victim: McDonald's

The Line-Extension Time Bomb Claims Another Victim: McDonald's

10.06.15 @ 7:00 AM EDT

Price Is a Valuable Brand Position, so Don't Cheapen It

Price Is a Valuable Brand Position, so Don't Cheapen It

09.09.15 @ 7:00 AM EDT

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Your Focus on Benefits Won't Benefit Your Brand

Your Focus on Benefits Won't Benefit Your Brand

07.01.15 @ 7:00 AM EDT

Hey, Google: Put Some of Those Ad Dollars Back Into Advertising

Hey, Google: Put Some of Those Ad Dollars Back Into Advertising

05.22.15 @ 12:25 PM EDT

An Enduring Slogan Is More Powerful Than a Fresh Batch of 'Likes'

An Enduring Slogan Is More Powerful Than a Fresh Batch of 'Likes'

04.22.15 @ 12:30 PM EDT

A Radio Shack by Any Other Name Actually Might Have Survived

A Radio Shack by Any Other Name Actually Might Have Survived

03.09.15 @ 7:00 AM EDT

No Student of History, Cadillac Sets Out to Repeat Mistakes

No Student of History, Cadillac Sets Out to Repeat Mistakes

02.16.15 @ 7:00 AM EST

Coca-Cola's Fairlife Milk: Right Move, Wrong Category

Coca-Cola's Fairlife Milk: Right Move, Wrong Category

01.09.15 @ 7:00 AM EST

Biggest Change in Marketing in Last 50 Years Might Get Lost in Translation

Biggest Change in Marketing in Last 50 Years Might Get Lost in Translation

12.03.14 @ 12:00 PM EST

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