Al Ries

Al Ries is chairman of Ries & Ries, an Atlanta-based marketing strategy firm he runs with his daughter and partner Laura.

Al Ries
The First Question to Ask When Building a Brand

The First Question to Ask When Building a Brand

07.02.14 @ 6:45 AM EDT

Why A Milk Bottle Can Be a Powerful Marketing Tool

Why A Milk Bottle Can Be a Powerful Marketing Tool

06.25.14 @ 6:30 AM EDT

Oh, the Humanity: The Latest Ad Trend to Replace Focus

Oh, the Humanity: The Latest Ad Trend to Replace Focus

05.16.14 @ 6:30 AM EDT

What Your Company Can Learn From Global Economics

What Your Company Can Learn From Global Economics

04.19.14 @ 10:00 AM EDT

There's a Right Time -- and a Wrong One -- to Expand Your Brand

There's a Right Time -- and a Wrong One -- to Expand Your Brand

03.12.14 @ 6:00 AM EDT

What the Art Market Can Teach Us About Branding

What the Art Market Can Teach Us About Branding

02.10.14 @ 6:00 AM EST

The Better Product Always Wins -- And Other Marketing Myths

The Better Product Always Wins -- And Other Marketing Myths

01.27.14 @ 6:45 AM EST

Advertisement
Like It or Not, Companies Can't Buy Their Way to Success

Like It or Not, Companies Can't Buy Their Way to Success

10.11.13 @ 6:00 AM EDT

Introducing the Fifth P of Marketing: Proper Name

Introducing the Fifth P of Marketing: Proper Name

09.10.13 @ 4:00 PM EDT

What to Do When You're Not First in the Category

What to Do When You're Not First in the Category

08.13.13 @ 6:00 AM EDT

Celebrity-Obsessed Culture Has Overtaken Marketing

Celebrity-Obsessed Culture Has Overtaken Marketing

07.11.13 @ 4:00 PM EDT

Top-Down Thinking Is Bad for Your Brand

Top-Down Thinking Is Bad for Your Brand

06.06.13 @ 3:30 PM EDT

Why JCP, Walmart and Others Fail at Changing Their Spots

Why JCP, Walmart and Others Fail at Changing Their Spots

05.14.13 @ 1:00 PM EDT

How Should Coke Face the Sugar Challenge? Get Rid of It

How Should Coke Face the Sugar Challenge? Get Rid of It

04.04.13 @ 6:00 AM EDT