Al Ries

Al Ries is chairman of Ries & Ries, an Atlanta-based marketing strategy firm he runs with his daughter and partner Laura.

Al Ries
Hey, Google: Put Some of Those Ad Dollars Back Into Advertising

Hey, Google: Put Some of Those Ad Dollars Back Into Advertising

05.22.15 @ 12:25 PM EDT

An Enduring Slogan Is More Powerful Than a Fresh Batch of 'Likes'

An Enduring Slogan Is More Powerful Than a Fresh Batch of 'Likes'

04.22.15 @ 12:30 PM EDT

A Radio Shack by Any Other Name Actually Might Have Survived

A Radio Shack by Any Other Name Actually Might Have Survived

03.09.15 @ 7:00 AM EDT

No Student of History, Cadillac Sets Out to Repeat Mistakes

No Student of History, Cadillac Sets Out to Repeat Mistakes

02.16.15 @ 7:00 AM EST

Coca-Cola's Fairlife Milk: Right Move, Wrong Category

Coca-Cola's Fairlife Milk: Right Move, Wrong Category

01.09.15 @ 7:00 AM EST

Biggest Change in Marketing in Last 50 Years Might Get Lost in Translation

Biggest Change in Marketing in Last 50 Years Might Get Lost in Translation

12.03.14 @ 12:00 PM EST

What Do Chief Executives and Accordion Players Have in Common

What Do Chief Executives and Accordion Players Have in Common

11.05.14 @ 10:30 AM EST

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Big Marketing Mistakes Are More Likely Than Small Ones

Big Marketing Mistakes Are More Likely Than Small Ones

08.04.14 @ 6:30 AM EDT

The First Question to Ask When Building a Brand

The First Question to Ask When Building a Brand

07.02.14 @ 6:45 AM EDT

Why A Milk Bottle Can Be a Powerful Marketing Tool

Why A Milk Bottle Can Be a Powerful Marketing Tool

06.25.14 @ 6:30 AM EDT

Oh, the Humanity: The Latest Ad Trend to Replace Focus

Oh, the Humanity: The Latest Ad Trend to Replace Focus

05.16.14 @ 6:30 AM EDT

What Your Company Can Learn From Global Economics

What Your Company Can Learn From Global Economics

04.19.14 @ 10:00 AM EDT

There's a Right Time -- and a Wrong One -- to Expand Your Brand

There's a Right Time -- and a Wrong One -- to Expand Your Brand

03.12.14 @ 6:00 AM EDT

What the Art Market Can Teach Us About Branding

What the Art Market Can Teach Us About Branding

02.10.14 @ 6:00 AM EST