Al Ries

Al Ries is chairman of Ries & Ries, an Atlanta-based marketing strategy firm he runs with his daughter and partner Laura.

Al Ries
Forget Your Ps; Mind the Four Ms of Marketing

Forget Your Ps; Mind the Four Ms of Marketing

09.05.16 @ 7:00 AM EDT

Trump vs. Clinton: The Better Candidate Doesn't Win, the Better Marketer Does

Trump vs. Clinton: The Better Candidate Doesn't Win, the Better Marketer Does

07.29.16 @ 12:00 PM EDT

Sound Advice for Creating a Slogan: Forget Words

Sound Advice for Creating a Slogan: Forget Words

07.06.16 @ 7:00 AM EDT

The Major Marketing Issue of the 21st Century Isn't What You Think It Is

The Major Marketing Issue of the 21st Century Isn't What You Think It Is

06.11.16 @ 9:00 AM EDT

Being Customer Oriented Isn't the Best Marketing Strategy

Being Customer Oriented Isn't the Best Marketing Strategy

05.09.16 @ 7:00 AM EDT

Being a One-Issue Candidate Is Actually Smart Marketing

Being a One-Issue Candidate Is Actually Smart Marketing

04.07.16 @ 12:30 PM EDT

The Marketing Realm Can't Escape the Law of Duality

The Marketing Realm Can't Escape the Law of Duality

03.10.16 @ 7:00 AM EST

Your Ads Should Be Alive With the Sound of Music

Your Ads Should Be Alive With the Sound of Music

11.24.15 @ 7:00 AM EST

The Line-Extension Time Bomb Claims Another Victim: McDonald's

The Line-Extension Time Bomb Claims Another Victim: McDonald's

10.06.15 @ 7:00 AM EDT

Price Is a Valuable Brand Position, so Don't Cheapen It

Price Is a Valuable Brand Position, so Don't Cheapen It

09.09.15 @ 7:00 AM EDT

Does the Watch on Tim Cook's Watch Measure up to Steve Jobs' Standards?

Does the Watch on Tim Cook's Watch Measure up to Steve Jobs' Standards?

08.07.15 @ 7:00 AM EDT

Is There a Marketing Lesson to Be Learned From Donald Trump?

Is There a Marketing Lesson to Be Learned From Donald Trump?

07.15.15 @ 7:00 AM EDT

Your Focus on Benefits Won't Benefit Your Brand

Your Focus on Benefits Won't Benefit Your Brand

07.01.15 @ 7:00 AM EDT

Hey, Google: Put Some of Those Ad Dollars Back Into Advertising

Hey, Google: Put Some of Those Ad Dollars Back Into Advertising

05.22.15 @ 12:25 PM EDT