Al Ries

Al Ries is chairman of Ries & Ries, an Atlanta-based marketing strategy firm he runs with his daughter and partner Laura.

Al Ries
There's a Right Time -- and a Wrong One -- to Expand Your Brand

There's a Right Time -- and a Wrong One -- to Expand Your Brand

03.12.14 @ 6:00 AM EDT

What the Art Market Can Teach Us About Branding

What the Art Market Can Teach Us About Branding

02.10.14 @ 6:00 AM EST

The Better Product Always Wins -- And Other Marketing Myths

The Better Product Always Wins -- And Other Marketing Myths

01.27.14 @ 6:45 AM EST

'Marketing Myopia' Revisited: Perhaps a Narrow Vision is Better Business

'Marketing Myopia' Revisited: Perhaps a Narrow Vision is Better Business

12.04.13 @ 6:00 AM EST

Why Ad Agencies Aren't Going Away Anytime Soon

Why Ad Agencies Aren't Going Away Anytime Soon

11.06.13 @ 6:00 AM EST

Like It or Not, Companies Can't Buy Their Way to Success

Like It or Not, Companies Can't Buy Their Way to Success

10.11.13 @ 6:00 AM EDT

Introducing the Fifth P of Marketing: Proper Name

Introducing the Fifth P of Marketing: Proper Name

09.10.13 @ 4:00 PM EDT

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Top-Down Thinking Is Bad for Your Brand

Top-Down Thinking Is Bad for Your Brand

06.06.13 @ 3:30 PM EDT

Why JCP, Walmart and Others Fail at Changing Their Spots

Why JCP, Walmart and Others Fail at Changing Their Spots

05.14.13 @ 1:00 PM EDT

How Should Coke Face the Sugar Challenge? Get Rid of It

How Should Coke Face the Sugar Challenge? Get Rid of It

04.04.13 @ 6:00 AM EDT

Differentiation Will Get You Only So Far

Differentiation Will Get You Only So Far

02.12.13 @ 10:00 AM EST

Too Many Marketers Are Going Soft

Too Many Marketers Are Going Soft

12.05.12 @ 11:29 AM EST

Did Obama's Slogan Cut Mitt Romney's Chances?

Did Obama's Slogan Cut Mitt Romney's Chances?

11.07.12 @ 10:45 AM EST

How Fage Lost the Greek-Yogurt War

How Fage Lost the Greek-Yogurt War

10.03.12 @ 11:46 AM EDT