Al Ries

Al Ries is chairman of Ries & Ries, an Atlanta-based marketing strategy firm he runs with his daughter and partner Laura.

Al Ries
What's Missing in Most Marketing Programs? Verbal Imagery

What's Missing in Most Marketing Programs? Verbal Imagery

02.13.17 @ 7:00 AM EST

To Start a New Company, You Need Two Strategies

To Start a New Company, You Need Two Strategies

01.10.17 @ 7:00 AM EST

Six Steps for Launching­ a Brand Via PR

Six Steps for Launching­ a Brand Via PR

11.28.16 @ 7:00 AM EST

Polarize, Don't Demonize: The Secret to Politics and Marketing

Polarize, Don't Demonize: The Secret to Politics and Marketing

10.10.16 @ 7:00 AM EDT

Forget Your Ps; Mind the Four Ms of Marketing

Forget Your Ps; Mind the Four Ms of Marketing

09.05.16 @ 7:00 AM EDT

Trump vs. Clinton: The Better Candidate Doesn't Win, the Better Marketer Does

Trump vs. Clinton: The Better Candidate Doesn't Win, the Better Marketer Does

07.29.16 @ 12:00 PM EDT

Sound Advice for Creating a Slogan: Forget Words

Sound Advice for Creating a Slogan: Forget Words

07.06.16 @ 7:00 AM EDT

Being a One-Issue Candidate Is Actually Smart Marketing

Being a One-Issue Candidate Is Actually Smart Marketing

04.07.16 @ 12:30 PM EDT

The Marketing Realm Can't Escape the Law of Duality

The Marketing Realm Can't Escape the Law of Duality

03.10.16 @ 7:00 AM EST

For New Brands, Tactics and PR Trump Strategy and Advertising

For New Brands, Tactics and PR Trump Strategy and Advertising

01.29.16 @ 7:00 AM EST

The Most Important Marketing Decision You Can Make

The Most Important Marketing Decision You Can Make

12.22.15 @ 7:00 AM EST

Your Ads Should Be Alive With the Sound of Music

Your Ads Should Be Alive With the Sound of Music

11.24.15 @ 7:00 AM EST

The Line-Extension Time Bomb Claims Another Victim: McDonald's

The Line-Extension Time Bomb Claims Another Victim: McDonald's

10.06.15 @ 7:00 AM EDT

Price Is a Valuable Brand Position, so Don't Cheapen It

Price Is a Valuable Brand Position, so Don't Cheapen It

09.09.15 @ 7:00 AM EDT