Al Ries

Al Ries is chairman of Ries & Ries, an Atlanta-based marketing strategy firm he runs with his daughter and partner Laura.

Al Ries
Coca-Cola's Fairlife Milk: Right Move, Wrong Category

Coca-Cola's Fairlife Milk: Right Move, Wrong Category

01.09.15 @ 7:00 AM EST

Biggest Change in Marketing in Last 50 Years Might Get Lost in Translation

Biggest Change in Marketing in Last 50 Years Might Get Lost in Translation

12.03.14 @ 12:00 PM EST

What Do Chief Executives and Accordion Players Have in Common

What Do Chief Executives and Accordion Players Have in Common

11.05.14 @ 10:30 AM EST

In the Marketing World, One Plus One Equals Three-Fourths

In the Marketing World, One Plus One Equals Three-Fourths

10.06.14 @ 6:45 AM EDT

Having a Better Brand Is Better Than Having a Better Product

Having a Better Brand Is Better Than Having a Better Product

09.05.14 @ 7:00 AM EDT

Big Marketing Mistakes Are More Likely Than Small Ones

Big Marketing Mistakes Are More Likely Than Small Ones

08.04.14 @ 6:30 AM EDT

The First Question to Ask When Building a Brand

The First Question to Ask When Building a Brand

07.02.14 @ 6:45 AM EDT

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What Your Company Can Learn From Global Economics

What Your Company Can Learn From Global Economics

04.19.14 @ 10:00 AM EDT

There's a Right Time -- and a Wrong One -- to Expand Your Brand

There's a Right Time -- and a Wrong One -- to Expand Your Brand

03.12.14 @ 6:00 AM EDT

What the Art Market Can Teach Us About Branding

What the Art Market Can Teach Us About Branding

02.10.14 @ 6:00 AM EST

The Better Product Always Wins -- And Other Marketing Myths

The Better Product Always Wins -- And Other Marketing Myths

01.27.14 @ 6:45 AM EST

'Marketing Myopia' Revisited: Perhaps a Narrow Vision is Better Business

'Marketing Myopia' Revisited: Perhaps a Narrow Vision is Better Business

12.04.13 @ 6:00 AM EST

Why Ad Agencies Aren't Going Away Anytime Soon

Why Ad Agencies Aren't Going Away Anytime Soon

11.06.13 @ 6:00 AM EST

Like It or Not, Companies Can't Buy Their Way to Success

Like It or Not, Companies Can't Buy Their Way to Success

10.11.13 @ 6:00 AM EDT