Al Ries

Al Ries is chairman of Ries & Ries, an Atlanta-based marketing strategy firm he runs with his daughter and partner Laura.

Al Ries
Does the Watch on Tim Cook's Watch Measure up to Steve Jobs' Standards?

Does the Watch on Tim Cook's Watch Measure up to Steve Jobs' Standards?

08.07.15 @ 7:00 AM EDT

Is There a Marketing Lesson to Be Learned From Donald Trump?

Is There a Marketing Lesson to Be Learned From Donald Trump?

07.15.15 @ 7:00 AM EDT

Your Focus on Benefits Won't Benefit Your Brand

Your Focus on Benefits Won't Benefit Your Brand

07.01.15 @ 7:00 AM EDT

Hey, Google: Put Some of Those Ad Dollars Back Into Advertising

Hey, Google: Put Some of Those Ad Dollars Back Into Advertising

05.22.15 @ 12:25 PM EDT

An Enduring Slogan Is More Powerful Than a Fresh Batch of 'Likes'

An Enduring Slogan Is More Powerful Than a Fresh Batch of 'Likes'

04.22.15 @ 12:30 PM EDT

A Radio Shack by Any Other Name Actually Might Have Survived

A Radio Shack by Any Other Name Actually Might Have Survived

03.09.15 @ 7:00 AM EDT

No Student of History, Cadillac Sets Out to Repeat Mistakes

No Student of History, Cadillac Sets Out to Repeat Mistakes

02.16.15 @ 7:00 AM EST

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What Do Chief Executives and Accordion Players Have in Common

What Do Chief Executives and Accordion Players Have in Common

11.05.14 @ 10:30 AM EST

In the Marketing World, One Plus One Equals Three-Fourths

In the Marketing World, One Plus One Equals Three-Fourths

10.06.14 @ 6:45 AM EDT

Having a Better Brand Is Better Than Having a Better Product

Having a Better Brand Is Better Than Having a Better Product

09.05.14 @ 7:00 AM EDT

Big Marketing Mistakes Are More Likely Than Small Ones

Big Marketing Mistakes Are More Likely Than Small Ones

08.04.14 @ 6:30 AM EDT

The First Question to Ask When Building a Brand

The First Question to Ask When Building a Brand

07.02.14 @ 6:45 AM EDT

Why A Milk Bottle Can Be a Powerful Marketing Tool

Why A Milk Bottle Can Be a Powerful Marketing Tool

06.25.14 @ 6:30 AM EDT

Oh, the Humanity: The Latest Ad Trend to Replace Focus

Oh, the Humanity: The Latest Ad Trend to Replace Focus

05.16.14 @ 6:30 AM EDT