Al Ries

Al Ries is chairman of Ries & Ries, an Atlanta-based marketing strategy firm he runs with his daughter and partner Laura.

Al Ries
What Do Chief Executives and Accordion Players Have in Common

What Do Chief Executives and Accordion Players Have in Common

11.05.14 @ 10:30 AM EST

In the Marketing World, One Plus One Equals Three-Fourths

In the Marketing World, One Plus One Equals Three-Fourths

10.06.14 @ 6:45 AM EDT

Having a Better Brand Is Better Than Having a Better Product

Having a Better Brand Is Better Than Having a Better Product

09.05.14 @ 7:00 AM EDT

Big Marketing Mistakes Are More Likely Than Small Ones

Big Marketing Mistakes Are More Likely Than Small Ones

08.04.14 @ 6:30 AM EDT

The First Question to Ask When Building a Brand

The First Question to Ask When Building a Brand

07.02.14 @ 6:45 AM EDT

Why A Milk Bottle Can Be a Powerful Marketing Tool

Why A Milk Bottle Can Be a Powerful Marketing Tool

06.25.14 @ 6:30 AM EDT

Oh, the Humanity: The Latest Ad Trend to Replace Focus

Oh, the Humanity: The Latest Ad Trend to Replace Focus

05.16.14 @ 6:30 AM EDT

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What the Art Market Can Teach Us About Branding

What the Art Market Can Teach Us About Branding

02.10.14 @ 6:00 AM EST

The Better Product Always Wins -- And Other Marketing Myths

The Better Product Always Wins -- And Other Marketing Myths

01.27.14 @ 6:45 AM EST

'Marketing Myopia' Revisited: Perhaps a Narrow Vision is Better Business

'Marketing Myopia' Revisited: Perhaps a Narrow Vision is Better Business

12.04.13 @ 6:00 AM EST

Why Ad Agencies Aren't Going Away Anytime Soon

Why Ad Agencies Aren't Going Away Anytime Soon

11.06.13 @ 6:00 AM EST

Like It or Not, Companies Can't Buy Their Way to Success

Like It or Not, Companies Can't Buy Their Way to Success

10.11.13 @ 6:00 AM EDT

Introducing the Fifth P of Marketing: Proper Name

Introducing the Fifth P of Marketing: Proper Name

09.10.13 @ 4:00 PM EDT

What to Do When You're Not First in the Category

What to Do When You're Not First in the Category

08.13.13 @ 6:00 AM EDT