Alan Pearlstein

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Time to Stop Talking About 'Scale' And Start Targeting

You Have The Technology So Lets Not Mess This Up

By: | 04.26.12 @ 9:49 AM EDT

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Do You Really Know Where Your Data Comes From?

Insist On Primary Sources Rather Than Assumptions Made With Small Data Sets

By: | 04.06.12 @ 9:58 AM EDT

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Kill the CPM: Why It's Better to Buy Time Than Ad Impressions

Time Spent Is A Better Metric Than Simple Impression

By: | 02.09.12 @ 10:07 AM EST

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How Unbundling Media and Technology Will Nurture Innovation

In Ad Tech, Maybe Its Best to Fire Your Sales Force and Plug Into a Platform

By: | 12.07.11 @ 9:37 AM EST

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When Will Brand Dollars Move Online? Maybe Never.

Each Medium Has Its Own Value Proposition, and the Internet's is Direct Response Advertising

By: | 10.25.11 @ 2:00 PM EDT

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