Alan Pearlstein

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Kill the CPM: Why It's Better to Buy Time Than Ad Impressions

Time Spent Is A Better Metric Than Simple Impression

By: | 02.09.12 @ 10:07 AM EST

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How Unbundling Media and Technology Will Nurture Innovation

In Ad Tech, Maybe Its Best to Fire Your Sales Force and Plug Into a Platform

By: | 12.07.11 @ 9:37 AM EST

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When Will Brand Dollars Move Online? Maybe Never.

Each Medium Has Its Own Value Proposition, and the Internet's is Direct Response Advertising

By: | 10.25.11 @ 2:00 PM EDT

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Stop Hiding Behind Your Algorithm

If Your Pitch Includes 'Trust My Algorithm,' Good Luck Winning Deals

By: | 09.27.11 @ 10:26 AM EDT

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Online Advertisers: Do You Know Where Your Data Has Been?

Data Providers Keep It Murky, but That's Bad For Publishers and for Marketers

By: | 08.08.11 @ 12:16 PM EDT

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