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CMO, Deloitte Digital, Deloitte Consulting
Alicia Hatch is currently building the creative digital consultancy of the future as the chief marketing officer of Deloitte Digital. A digital marketing veteran, she has spent the past 20 years pushing the boundaries in marketing for Fortune 500 brands. Prior to Deloitte Digital, Alicia built Xbox’s billion-dollar Halo videogame franchise through cultivating the most devoted fan base in the gaming world. To continuously engage and monetize these consumers, she pioneered the transformation of the Xbox business model from physical product releases to downloadable content, which led to significant business growth. Alicia built a leading digital agency, Banyan Branch, which innovated on the use of social media data to uncover consumer perceptions that drive key behaviors. Banyan Branch was acquired by Deloitte in 2013.