Allen P. Adamson

CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.

"All reality all the time." That's the tagline for the Fox Network's new 24/7 reality TV channel. Somehow I thought CNN was all reality all the time, but I guess that's a different kind of reality. Whatever the case, there's no doubt that reality shows are here to stay. They touch people on a visceral level. Make a human connection. No actors, no ...

I have TiVo. I admit it. And having done so, I also admit I have few questions. They have to do with the number of remote-control devices I have on my coffee table. And the oversized index card sitting next to them explaining to my family members which remote does what. They have to do with the next generation of digital-video-recorder and video-on...

While I myself haven't watched "Queer Eye for the Straight Guy" or "Extreme Makeover" (really, I haven't), I am keenly aware of what makes these shows so popular. Indulgence in some innocent voyeurism, yes. But more likely, vicarious delight in the possibility of personal transformation. Who wouldn't love the opportunity to be transformed, if given...

While I myself haven't watched "Queer Eye for the Straight Guy" or "Extreme Makeover" (really, I haven't), I am keenly aware of what makes these shows so popular. Indulgence in some innocent voyeurism, yes. But more likely, vicarious delight in the possibility of personal transformation. Who wouldn't love the opportunity to be transformed, if given...