Allison Metcalfe

GM of TV, LiveRamp

Allison Metcalfe is the General Manager of the TV division at LiveRamp. LiveRamp is based in San Francisco and is the leading provider of omnichannel identity resolution. The company is a subsidiary of Acxiom, which acquired the business in 2014 for a reported $310MM. Allison is responsible for driving the strategy around bringing people-based marketing capabilities to television. Prior to LiveRamp, she served as the Senior Director of Customer Success at Demandbase. She also brings experience from earlier customer success roles at Jigsaw (now Data.com, acquired by SalesForce) and Equilar. Allison holds a BA from the University of St. Thomas.

Allison Metcalfe
So You Bought a Super Bowl Ad. Now What?

So You Bought a Super Bowl Ad. Now What?

02.05.18 @ 8:30 AM EST