Andrew Lipsman

Andrew Lipsman With media consumption shifting to mobile platforms in an increasingly fragmented environment, media companies face the uncomfortable prospect of trading dollars for dimes, while marketers and agencies are challenged with greater complexity in reaching desired audiences. But what may appear as a dark cloud is actua...

Andrew Lipsman At the outset, online advertising made a big mistake by deciding on the click as a measure of success. Unfortunately, it looks like we're about to do the same with social media. Back in January, researcher Karen Nelson-Field of the Ehrenberg-Bass Institute ignited a debate over the value of Facebook ...