Retailers that want to build a presence in China at a lightning-fast pace should get pointers from Catherine Kang. Ms. Kang is managing director for Claire's in China, setting up operations for the world's largest fashion jewelry and accessories chain. It's a market that Illinois-based Claire's has been slow to enter, waiting for Chinese women to ...

Search engine Baidu is one of the most influential marketing platforms in China, commanding 30% of total online ad spending. Look closely at the strategies of top advertisers and you'll likely find the fingerprints of Liu Wei and her team, who are changing the way brands approach search marketing. "A lot of people think search engines are just for...

"Horizontality" is a term dreamed up by WPP CEO Martin Sorrell, but bringing the concept to life is a very real task for the holding company's China CEO Bessie Lee. Ms. Lee, 48, took on the newly-created role in April, overseeing WPP's 50-plus agencies in China. A key focus is fostering collaborations between sibling shops; for example, partnering...

What is innovation? What does great collaboration look like? Min Chang is posing these questions to top clients of Omnicom's Diversified Agency Services group to shape how those shops service marketers. She said her interviews with senior clients at PepsiCo, Johnson & Johnson, Pfizer, Unilever, Volkswagen and others revealed that "there's a real n...

Chocolate is universally loved, but taking it to new markets requires deep local insights. For Hershey, that means its chocolate in China is less sweet, smoother and positioned to be a more premium product than in the U.S. Jane Xu, Hershey's VP-general manager for Greater China, has overseen the fast growth of Kisses and Hershey bars since taking ...