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Anita M. Busch

CREATING A CULT FOR `SOMETHING ABOUT MARY': HARPER'S OFFBEAT MARKETING PLAN GENERATES '98'S SURPRISE HIT IN HOLLYWOOD

02.01.99 @ 12:00 AM EST

PACKAGE-GOODS MARKETING MEETS RETAIL SALES PUSH: ADMAN LEVIN TURNS TRADITIONAL HOLLYWOOD MOVIE SELLING UPSIDE DOWN

02.01.99 @ 12:00 AM EST