Anna Baskin

Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.

BuzzMedia has hired Stephen Hansen as president. Mr. Hansen previously served as president and chief operating officer of TrueCar, where he managed technology, product development, business intelligence, strategy and administration. He got his start at auditing firm KPMG, where he ascended to partner before leaving to serve as a senior VP at Uni...

Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.

Wunderman has hired Mel Cruickshank as president to lead the agency's U.K. operations and serve as a member of the Wunderman leadership board. Ms. Cruickshank comes to Wunderman from LIDA, part of M&C Saatchi, where she was CEO since 2009. Throughout her tenure at LIDA, Ms. Cruickshank added clients such as Boots, MINI, DHL, IKEA, Internation...

Initiative has tapped Marc Bresseel to head its global cluster of high-potential markets as president, G14. Effective in September, he will manage and be responsible for driving business growth across Initiative 's markets in France, Germany, Ireland, Italy, the Netherlands, Russia, Spain, United Kingdom, Australia, China, India, Brazil and Me...